3 Reasons Earned Media Still Rules
Beyond PR
JUNE 29, 2016
It’s not surprising, then, that a new white paper from Outsell, Inc. The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior.
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