Beyond PR

APRIL 5, 2018

The other parts — how the media responds to your message , and what you do with that response are often overlooked and crucially important. These questions can’t be left up to chance, and they identify a few of the reasons why you need media monitoring. Prevent Crisis. What Are You Missing?

Company 73

Company Media Crisis Insurance 73

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Who had the worst PR of 2019? The airliner’s issues would have been a serious business problem for Boeing in any case, but its communications with regulators, stakeholders and the public worsened the impact. The company was built out as a high-growth technology startup but it was really just a dressed-up real estate business.

Real Estate 156

Real Estate Reputation System Sports 156

Communications Conversations

MAY 13, 2015

Last year, I published a list of future PR rock stars. Students (seniors or juniors) destined for PR greatness–as nominated by their PR professors. Reach out to new professors I didn’t have a previous relationship with (big thanks for Dr. Freberg for the PR professors on Twitter list! ). University.

Groups 60

Groups Internal International Conference 60