5W PR

JUNE 19, 2023

Wendy’s Wendy’s, known for its impressive social media presence today, made a significant impact on the advertising world with its campaign “Where’s the beef?” ” The campaign cleverly questioned the meat quantity in competitors’ burgers compared to Wendy’s.

Advertising 88

Advertising Advertising Consumer YouTube 88

NewsWhip

SEPTEMBER 1, 2022

Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program. The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men.

Brand 78

Brand Branding Data Viral 78

Prohibition

AUGUST 12, 2022

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. Campaign Round up : Our favourite Recent PR and Social Media Campaigns. Brewdog’s Sad AF campaign. pic.twitter.com/DZoxPuv90p.

Consumer 116

Consumer B2C Creativity Social Media 116

Cision

DECEMBER 26, 2017

This allows you to optimize PR efforts and earned media to produce better leads. If you’re an explorer, maximize paid advertising to see which channels produce the best results. Like explorers, rulers use paid advertising effectively, but they also use their platforms to take stances on current issues.

Brand 273

Brand Branding Consumer Social Media 273

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. We could possibly all do with a drink, or three, after that PR crisis.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. We could possibly all do with a drink, or three, after that PR crisis.

Crisis 62

Crisis Government Social Media Reputation 62

Communications Conversations

OCTOBER 25, 2018

So, each year, I attempt to provide a little more meat to the trend discussion by sharing my own, pragmatic predictions based on real numbers and trend lines I’ve seen throughout the year. Currently, social seems to ride this fine line between marketing and PR/communications/branding at many organizations throughout the Twin Cities.

Social Media 89

Social Media Trends Media Instagram 89