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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . We recently had a conversation with a public affairs client. As much as our FD would probably love one tool to rule them all, modern comms needs a suite of products.

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The Importance of Community Relations in Healthcare

Landis PR

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. link] Healthcare Public Relations The post The Importance of Community Relations in Healthcare appeared first on Landis PR.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. That led me to Curley Company.

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Austria’s proposed lobbying register

PR Conversations

In response to Strasser’s spectacular fall and rising pressure from the public the Secretary of Justice put out a draft of a lobbying-transparency act that would introduce a mandatory register for all lobbyists and advocacy groups. Effectively it would be public information. It is set to enter the parliamentary process this autumn.