Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

DECEMBER 2, 2020

5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. We’d do an employee-news note after a story had run, which most [employees] had probably already read in a newspaper or seen online or on television. We were playing catchup.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

PRSay

SEPTEMBER 28, 2017

Please join the discussion through blog posts, webinars and Twitter chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. Our families (your mother, children?)

Ethics 90

Ethics Construction Guidelines Television 90

Sword and the Script

NOVEMBER 29, 2016

In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60