Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Learn how with our brand journalism white paper! What role do you think storytelling plays in PR? I always thought I’d be… a newspaper reporter.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! My daily newspaper of choice is…The Washington Post. If you don’t understand the individual or group whose story you are telling, your story will sound false.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? Aim your crosshairs on creating great content. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.”

Agency 192

Agency Internal International Pitching 192

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Think about newspaper articles that direct readers to “continue story on page 53.” Sometimes the adventurous, the forward-thinking, and the bold win the day. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time.

Content Marketing 60

Content Marketing Publicity Marketing Television 60