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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Have you ever considered using public relations as a lead generating tool? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Subscribe HERE.

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Tips for Media Interviews

PR for Anyone

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. People want to connect with people they see on TV or hear on the radio or a podcast. Anyone can get publicity! ” PR FOR ANYONE. It really is PR for ANYONE.

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Journalists

PR for Anyone

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. I know you all are so intimidated by them and, people are scared of the media. PR FOR ANYONE. Hey everybody!

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Mindset and Media

PR for Anyone

It’s being newsworthy (think newsjacking – what’s happening in the media right now that you can speak about), creating great hooks (look at magazine covers), and finding the RIGHT journalist (hello Google!). Take that and couple it with a positive mindset and you are well on your way to landing in the media!

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Back to School Media Pitches

PR for Anyone

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE. The system works! It’s time for you to start implementing.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

Monitor the media environment. Media interest in this story will continue until the public health crisis abates. We’ve been talking to our key media contacts to find out where things stand, how they’re feeling and what’s in store. Another said coronavirus stories are all she is working on. Photo credit: alhovik.

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