David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. Make sure you understand what motivates them and how they make decisions that impact your business. Here’s where you get to make your pitch. In the PR business, this is often the Holy Grail: measurement. Look for ways to measure the cost of leads compared to other programs.

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

AUGUST 6, 2019

It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out. OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits.

Marketing 63

Marketing Pitching Corporate Tools 63

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. It’s a good place to start to understand the public.

Publicity 164

Publicity Ethics Data Community 164