Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. However, media pitching and media relations to secure earned media still dominate the industry. Inclusion of products or services in external media content.

Media 98

Media Nonprofit Pitching Analytics 98

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. They don’t.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Think: bloggers, influencers, podcasters and so on.

Media Relations 159

Media Relations Media Print Software 159

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. That’s when he started building a product in-house. PR tech news mentions.

Software 89

Software Pitching Measurement Enterprise 89

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Have a strong story to tell – both a founder story and a product or service “origin” story. What are the most important PR and marketing tools for this kind of product? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JANUARY 11, 2022

Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. A new powerhouse to shake up the all-in-one market? And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. That means deals are competitive.

Reputation 85

Reputation Technology Tools Data 85