A telecom company holding a red carpet PR event? Verizon kinda pulled it off.
Communications Conversations
DECEMBER 16, 2014
I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Why not open the list up to all sorts of local “influencers?” How did you measure success for an event like this? Now that’s a different approach, I thought.
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