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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. Here are some of the most common. . To announce a new strategy.

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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

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From Regal to Get Real: Why Casual Communications Are Here to Stay

PRSay

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham.

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Conference Recap: Secretary Robert B. Reich on the Radical Act of Listening

PRSay

” Reich told a story about partaking in a televised political debate, and how he was asked by the hosting network to be louder and more irate in his responses to increase the program’s chances of going viral. . “How do you grab attention? Anger and fighting and conflict.”

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 5: Keep the team on-message.

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” How are you looking at the data?

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