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The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

Using “telematics” — a field that combines telecommunications with vehicular technology — safety metrics such as how fast you drive and how hard you hit the brakes determine your car-insurance rates. If he posts ski photos on social media, then he might get caught.

Insurance 142
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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Invest in social listening and media monitoring tools.

Crisis 62
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Your profession needs you

Stephen Waddington

Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back. Social status within a community or organisation is challenging hierarchical status. Organisational communication needs to become human and first-person.

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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

Knowing what can be automated, when judgment is required, and where to seek and place new technical talent are becoming increasingly central to effective marketing leadership. He created a unit combining existing call centers and a newly formed social-media customer-care group. The leader of the unit reports directly to him.