How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets
Rock the Status Quo
DECEMBER 10, 2015
Two words: vertical markets. Put on Your Storyteller Hat. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Do they have women leadership? Put on that creative storyteller hat and let ‘er rip.
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