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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

Ethos, pathos, and logos are three powerful modes of persuasion in public relations. Here goes: Quicklinks Ethos, Pathos, and Logos in Public Relations PR Resource: Perception Management Ethos, Pathos, and Logos in Public Relations Classical persuasion. In Wikipedia. Public Opinion (1922). 1 Modes of persuasion.

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

“Opinion polls can lead to a ‘bandwagon effect’ where people adopt majority views, or a ‘underdog effect’ where people adopt minority views, potentially impacting social science predictions and pollsters’ professional reputations.” Source: British Journal of Political Science 1 Marsh, C. Source: Public Choice 3 Grillo, A.

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

In Wikipedia. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. Anticipating how different publics will perceive a campaign. Public Opinion (1922). Organization Development Journal.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It also includes the development of educational programs for young journalists and programs to assist the growth of reputable news outlets. But one highly undesirable outcome is “fake news.”

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. . You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. This piece originally appeared on Contently’s The Freelance Creative.

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Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.