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Public Relations Objectives

Doctor Spin

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

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Behind the Headlines with Ben Wyskida

Cision

His background includes expertise in criminal justice reform, sustainability, human rights and public interest law. He has also led “media for media” communications for investigative journalism non-profits. Send the extra couple of pitches. We shouldn’t lose the art of the pitch or an appreciation for great writing.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

How long have you been in journalism and how did you get started? Along with mostly doing things I can’t ever talk about, I sometimes served as a de facto public affairs liaison on the submarine, writing about the PG stuff that happened on our rare port calls. What advice do you have for PR people that want to pitch you?

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Public Relations vs Marketing

Doctor Spin

In public relations, we have the skill set to manage public perceptions and shape opinions long-term. This is where marketing and public relations “cross swords.” In public relations, we call this: Marketing PR ( blog posts ) In many industries, organisations sell products and services to other companies.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” In some respects, this is a step closer to the company’s public goal of making a Siri-like experience for public relations – which it publicized about 18 months ago. This is available to all customers.

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Behind the Headlines With Dan Gregory

Cision

From there, I continued making connections between what originally attracted me to public speaking and the many other elements of public relations that I use today. Learn how to build a brand journalism strategy with our free white paper! What’s the biggest lesson you learned from your first position?

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