PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 87

Public Affairs Communications Radio Television 87

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. I use the term media kit because it is more inclusive. Even radio.

Media 120

Media Television Video Print 120

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based.

Journalism 78

Journalism Social Media Radio Fashion 78

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100