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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

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How to Get On in New Communications: Be Nice

ZudePR

Enlightened Self-Interest: The Pitch Email. An example of a hero of free authority: Jimmy Wales of Wikipedia.” Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “Writing makes me aware. And they all blog. I wrote: 1.

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PR Lessons from the Trump White House: Uniting Lawyers and PR Pros

MaccaPR

It’s interesting to learn that President Trump’s attorney, William Cohen, is described on Wikipedia as “an American attorney who works as a lawyer and spokesperson for US President Donald Trump.” I recently pitched a story to a journalist regarding a matter involving complex legal issues. So Stacy, give us hope.