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PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Content marketing (including PR) that impacts the bottom line (for B2B companies). What are you passionate about?

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Behind the Headlines With Lynda Fernandez

Cision

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. The world has gotten smaller with technology, so reaching far-off markets is much easier today. How did you get your start in PR? But the basics remain the same.

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PR Mastery for Savvy Entrepreneurs

Victorious PR

In other words, don’t market yourself as a generalist, at least not at first. Not only that, but a seasoned PR firm can also help you craft shareable content with various strategies, like targeting SEO keywords, and this can skyrocket your organic shares, allowing you to exponentially grow the audience of people who know and trust you.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. 4) How does the vertical market that you are in, legal, impact your role in PR? See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No.

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO. Marketing is saying ‘Look at me, I’m awesome!’ PLUS, Get our proprietary Podcast Prep Guide.