Mindful Marketing

SEPTEMBER 26, 2016

In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success? How your team can improve pitch to coverage ratios.

Measurement 50

Measurement Pitching Analytics Tools 50

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). Goals, channels and metrics for internal comms. How will that be measured?

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be b) More pay-to-play opportunities to participate in national media relations opportunities. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Happy employees are the ultimate growth driver. Most PR pros report to the CMO…. Source: Should PR Report to the CEO or CMO ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? And that’s an amazing thing for us, because it’s a lot of information about a number of brands and they track these things weekly.

Brand 78

Brand Branding Marketing Data 78

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60