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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. They drive success and enhance your reputation as a PR professional.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

It’s not part of reputation management for the business but for you. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful.

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Our clients have been featured in Entrepreneur, Forbes, Inc., Inman, LA Weekly, NY Weekly, and so much more. Introducing: Authority Creator. See my point?