PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you’re in insurance, talk about that.

Pitching 130

Pitching Media Insurance Insurance 130

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. In the newspaper business, I did have one, and I really thought I’d lose my job over it. Listen to the full interview, with bonus content, here.

Ethics 91

Ethics Groups Handbook Education 91

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. Is High-Deductible Health Insurance Worth the Risk? , An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. New York Times.

Strategy 60

Strategy Print Insurance Insurance 60

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. It’s alot like buying life insurance or putting money into an emergency savings account. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112