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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. You get a couple and learn how to handle them, and pretty soon you have a dozen.”

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. Combine this with the tips included in the How to Optimize Your Cold calling guide (Pro Premium Members only).

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

If you're new to content marketing, read " How To Get Started with Content Marketing " now. 2) Is there a clear call-to-action (CTA), as in, do visitors know exactly how to access your new content offer? If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.