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It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

Here are some examples of how to leverage the ones you have and cement others. ” If your PR team can use the skill set of a working journalist, what better way to gain insight into how media make editorial decisions than to work with an insider? Give a journalist a “job.” Social media mining. Does it matter?

Employee 120
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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. This is thanks, at least in part, to the “pressure for speed and clicks.”.

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The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young

Sword and the Script

He’s my guest for this latest edition of the Off Script series of interviews. How would you characterize the difference in roles? Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents.

Agency 60
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The Top Ten Weight Lifting Blogs

Norton's Notes

With the end of the year quickly approaching I know we are all out wining and dining in the PR industry but come January everyone will be hitting the gym again and what better way to get ready for the new year than learning how to train with weights properly. indulges readers in his own personal life, his daily routine, and exercise morals.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides and tutorials. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.