Remove how-press-releases-can-break-through-paywalled-news
article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. It can be leveraged for lead generation, brand reputation, and loyalty building. If you answered yes, you’d be wrong!

Media 97
article thumbnail

The Problem With PR

Waxing UnLyrical

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. I save that for my dinner parties, where I can mask it with a healthy flavoring of cumin powder and cilantro.)

Facebook 106
article thumbnail

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

A poster of the entire process that you can hang on the walls as a constant encouragement. Doing new work requires new ways of working. And your team can be using outdated processes to solve these new problems. Further on we’ll look at how your team can uncover these problems. Improve continuously.

How To 60