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Making the Move from In-House PR to a Top PR Agency

Shift Communications

Conversely, are you a healthcare expert and want to ensure that your focus will remain solely on healthcare clients? This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement.

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience.

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2022 PR Predictions

Landis PR

We expect that the pharma and healthcare industry will be the big winner of all we went through over the last couple of years – in all developed countries and beyond. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication.

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