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Applying the deep roots of rhizomatic learning to relationship strategies in public relations

PR Conversations

Public relations is viewed as boundary-spanning, facilitating internal and external relationships, communicating outwards and inwards, and seeking greater influence through upwardly mobile career development. The organisation is conceptualised in hierarchical, interconnected terms. Miriam Pelusi @PRConversations.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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How to Get On in New Communications: Be Nice

ZudePR

Stuart is an international PR adviser, speaker, trainer, and blogger. Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . ” #6: Stuart Bruce (London, UK).

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Your profession needs you

Stephen Waddington

Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population. It’s an issue that is radically changing internal and external communications. I highly recommend his Social Leadership Handbook and 100-day workbook.