Mindful Marketing

SEPTEMBER 7, 2016

We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. What Are The Barcelona Principles? They recognize and encourage that goal setting and measurement are fundamental to success.

Measurement 50

Measurement Guidelines Advertising Advertising 50

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68