Bringing the past back to life – CEWE Life in Colour Campaign
Prohibition
JULY 5, 2019
The initiative helped shed light on what life was like prior to colour photography and film being introduced en masse in the 1970’s. We had 2,171 visitors to the competition landing page and 5,164 views of our campaign video, and increased organic reach across CEWE’s Instagram channels by 10,000 in April and May.
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