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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

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What Goes in a Great Media Kit

ReimaginePR

Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. Headshots of stiff CEO’s are pretty darned old fashioned. Video must keep moving. not be wooden.

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Thinking Critically with Robyn Stevens

Critical Mention

I always remind clients it’s about storytelling. Being fashionably late in world of social media just doesn’t work. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. The rise of social media shortened the lifespan of a new story.

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Public relations tribes in the global village

PR Conversations

In his contention of the influence of “the media” (photographs, movies, television), in changing how we see the world, McLuhan states the teenager replaced the adolescent, who had become obsolescent. We should also not dismiss the past as there is much to be learned there (as our 1948 book chapter serialisation has already shown).

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The Best Journalism Movies

Landis PR

All the President’s Men (1976) 1977 Academy Award Winner I was in grade school on summer break in 1973, which is when the Watergate hearings were televised. Murrow, during the peak of his career during the early days of televised news. Read on and hit play on any of these gems when you have the chance.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Also see PR and Storytelling; Off Script No. Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 7: Lou Hoffman.

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Not to mention a huge fan of all things PR, social media, and fashion related. Natalie Anastasia, @natanastasia. Yunsoo Kim, @yunzbunz.

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