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Are You Listening?

Journalistics

If you’ve created a Twitter, Facebook, or [insert your favorite social media] account for your brand, congratulations, you now have ears. I think we’ve reached a point where most brands realize they need to be present in social media, and I think most that create a presence actually are listening, but you wouldn’t know it.

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#19: Building a framework for reputation management

NewsWhip

So we have social media as a big source of information. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Now we need to start looking at that.”

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii].

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of.

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Facebook: To celebrate how our friends inspire us, support us, and help us discover the world when we connect.

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Facebook: To celebrate how our friends inspire us, support us, and help us discover the world when we connect.