Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. There was no other form of marketing involved or grand strategic plan. For example, print has fallen off the cliff on which it was already teetering precariously. No advertising, no sponsorship, no sales promotion or other fundraising efforts.

Radio 89

Radio Skype Print Local 89

Stephen Waddington

APRIL 18, 2020

Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. We’ve accepted a significant reduction in production quality in mainstream radio and television. I’ve created a Facebook community of practice with the aim of exploring the future of the media, marketing and PR business.

Media 83

Media Crisis YouTube Television 83

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., Repeat this exercise until you have at least 25 subject lines – I guarantee there’ll be a good one in there. In that case, I’d advocate for high levels of personalisation.

Pitching 83

Pitching Writing Film How To 83

PR Fuel

JULY 24, 2018

Here’s a good exercise. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Truth is that a lot of your pitches are going to be met with radio silence. Use everyday words and phrases, and focus on telling a story.

Pitching 40

Pitching Media Small Business Writing 40