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Being Prepared for Wherever the Day Takes You

PRSay

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” I don’t know what my future in PRSA will be.

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AI and Journalism: What’s Next?

PRSay

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

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What U.S. Service Members Can Teach Us About Communications

PRSay

In addition to participating in tactical-training exercises, our group was provided top-level briefings that gave us a deeper understanding of the roles and mission of the U.S. The program is staffed and supported by a team of top-notch public affairs professionals who plan and execute this multi-pronged, multi-day effort.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. It is probably no coincidence that major professional service firms (management consultancies and legal firms in particular) have established public affairs and PR divisions to offer crisis management expertise to clients.

Crisis 63
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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. I did think about whether I would be a journalist or an editor. We ran a base newspaper.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

In the oil and gas industry, for instance, public affairs employees are sometimes called into the office in the middle of the night to participate in crisis drills, wherein they take phone calls from actors playing the part of reporters, who may ask them questions about an oil spill.

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. For Yunsoo, her favorite part about PR is the way it allows her to exercise her passion for people and for sharing messages with style, tact, and authenticity. Nominated by Marcia DiStaso, Penn State University.

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