Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. This also poses a reputational risk for brands, as ethics can be easily misconstrued, so as PRs and marketing professionals, this is where we need to play more of a role.

Marketing 62

Marketing Ethics Retail Tools 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Every interaction, purchase, and share contributes to growing your brand’s reputation.

Social Media 87

Social Media Media Mobile SEO 87

Buzzstream

JULY 7, 2021

In addition to 404 pages, assess whether or not your website has outdated pages or pages with minimal SEO value that you can “sculpt” links away from. These link building initiatives tend to pick up momentum as you execute on them for longer periods of time as the greater someone’s reputation is, the easier it is to create new relationships.

Case Study 113

Case Study Study Strategy Leadership 113