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PR: Less Elitist Than Ever

Maxim Behar

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. Conversely, they can try to whitewash the reputation of a dishonest company, which is another form of manipulation.

Ethics 64
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Code of PR Ethics? ). Social media statistics from 2020. Marketing Statistics from 2020.

Survey 178
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2016: When PR Turned to the Dark Side

Flatiron Communications

I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years.