Enterprise Financial Measurement Print 
Polaris
DECEMBER 1, 2014
From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. In 1891, August Oetker sold baking powder with recipes printed on the back. 5: Measure Your Efforts. It’s a mistake to measure your efforts on only an annual basis. Content marketing is all the rage nowadays.
Barokas
AUGUST 1, 2019
The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.
Beyond PR
MARCH 1, 2018
These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. Enter Impact.
PR 20/20
OCTOBER 12, 2017
In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. Although the approach is relatively new to most organizations, the goals have remained the same.
Burrelles Fresh Ideas
JUNE 13, 2023
Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.
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