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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Content picks PR ethics. Trust but verify.

Analysis 151
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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Career paths will evolve. Are you ready? 7,500/month.

Agency 84
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What is Predictive Media Intelligence?

NewsWhip

These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . Data from that landscape can be gathered with zero latency, in a fully privacy compliant manner, and made meaningful immediately to enterprises. The process starts by detecting news stories and social media posts as soon as they appear.

Media 88
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. next year, down from 6.4%

Marketing 196