Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Advanced machines can help hotels track market demand across various touchpoints, allowing hotel revenue managers to react to market changes quicker.

Hotels 198

Hotels Mobile Travel Automotive 198

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

The Hoffman Agency

APRIL 3, 2017

After being in the PR industry for more than four years now, the marketing and branding efforts of both companies continue to amaze me — as I begin to examine how they succeeded in finding a place in my heart even as an adult. First, both Disney and LEGO knew from the beginning what their core company identity was.

Transportation 28

Transportation Mobile System Video 28

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Plus, travel and transportation can be expensive. “

Strategy 40

Strategy Media Radio How To 40

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. The motion was “You don’t need compliance rules when your employees have social media.”

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148