PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

Doctor Spin

MAY 21, 2021

After some publicity and targeted lobbying, eggs, ham, and bacon became the quintessential American breakfasts, and hotels worldwide started serving eggs, ham, and bacon for breakfast. Airbnb took on a stupid majority (“you can’t build a successful hotel company without having any hotels”).

How To 52

How To Hotels Survey Employee 52

PR in High Definition

SEPTEMBER 30, 2016

Added to the impact on your brand reputation, high levels of staff turnover can also be very costly to the business, with research by Oxford Economics showing that staff turnover costs the British economy at least £4.13bn every year, as new employees can take up to eight months to become their most productive.

Brand 48

Brand Branding How To Employee 48

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. This can be phone calls, emails, SMS, a friend who just came around, or employees that ask for help or just want to talk about personal life. I love helping people, and I rarely refuse to help.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Think Google Hotels, Flights, weather, etc.). 2) Microtargeting augmented by social surround sound. 3) Emotional connection with customers.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Every employee needs media training. Luciana Lima | Vila Galé Hotels. Creative employee communications. Value of transparency.

Marketing 174

Marketing Employee Content Marketing Training 174