Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Step 1: Google Your Competitors.

How To 198

How To Real Estate Web Case Study 198

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. This Business Insider article was a matter of that.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Forget optimizing for Google. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. CEO of Likeable Local. Founder of Smedio and Digital Marketers Academy. Senior Writer at Fortune.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Google your name and Google your business’s name and see what comes up. There are systems you can put in place.

Crisis 78

Crisis Local Facebook Social Media 78

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Step 1: Google Your Competitors. The Verge.

Real Estate 57

Real Estate How To Web Case Study 57