Sat.Apr 25, 2015 - Fri.May 01, 2015

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Spinning hearts and minds: The triumph of PR

Mark My Words

Press teams form iron domes around their leaders – Marina Hyde sketches a Cameron anxious to avoid all possible eye contact- and fight off any unvetted attention. But the degree to which this campaign has been pre-briefed drowns out all potential for real engagement. In the main the media has gone along with the stage-management.

Viral 71
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Improve an Entire Community through Fundraising

Waxing UnLyrical

Tap into all these networks by asking them to promote your fundraiser to their contacts, families and friends. Local media are always interested in stories that demonstrate strength within their community, and can help you promote your event by sharing your stories. Be Organized & Efficient.

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PRoust Questionnaire: Sean Kelly

PR Conversations

What do you most value in your professional contacts? Of course, the other type of PR villain is the PR practitioner who sabotages our profession by acting unprofessionally or disingenuously. I am fortunate to have some of the best public relations practitioners in the world as close friends and colleagues through my involvement in CPRS.

Film 68
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PRoust Questionnaire: Sean Kelly

PR Conversations

What do you most value in your professional contacts? Of course, the other type of PR villain is the PR practitioner who sabotages our profession by acting unprofessionally or disingenuously. I am fortunate to have some of the best public relations practitioners in the world as close friends and colleagues through my involvement in CPRS.

Film 43
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2022 Media Database Buyer’s Guide

When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it.

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How to Edit a Press Release: 11 Suggested Steps for Marketers

Polaris

Step #11: A Single Point of Contact. A news release should steer clear of superlatives and hype such as “revolutionary,” “unique,” or “paradigm shift.” What it should do is stick to the facts and avoid superfluous information or padding. Ask for input from your boss and legal department, but be specific on what you want from them.

How To 148