February, 2010

It’s About the Accomplishments, Stupid! Tell Them Well!

PR Job Coach

Resumes today are, or should be, more about what you have achieved not about what you do. The job market is so tight in the current economy that it is easy to hear the squeaks and squeals of people reading the thousands of resumes that are targeted at every available job.

This Post Is For Everyone

Bad Pitch Blog

Go ahead and be mad at me. I''ve been remiss and spent the majority of February thinking about the business of PR, wondering about pitches bad and good (*mostly bad*) and haven''t written a darn thing in this box.

Tactics for Assuring that Your Resume Gets Included and Not Discarded

PR Job Coach

A recent graduate with Masters and Bachelors wrote to ask for a recommendation on handling internships on a resume. This eager job seeker has limited communications experience largely focused on internships.

Retail 135

Arrogant Brands & Saying No to the Media

Bad Pitch Blog

" You''re so vain. You probably think this post is about you." PR Newser points out that Apple only let one reporter, Walt Mossberg, touch the robes of Steve Jobs so that he might be healed. It reinforces some of the opinions I’ve been tweeting about Apple. Let’s face it – they’re an arrogant brand.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Batter Up: The Bad Pitch From HR!

Bad Pitch Blog

We all know that PR folk are not the only ones who send bad pitches! As we are aware, our HR colleagues pitch all day, every day. When they recruit, what are they doing: they''re pitching. When they announce inevitably negative changes to benefits packages, that''s really a pitch. You get the idea.