August, 2009

PR People: Stop Being Bad at Stuff and Read This

Bad Pitch Blog

This entry by Nick Balkin, guest poster. Editor''s Note: Nick Balkin''s Twitter is located at @ nickbalkin. An earlier version of this post had the wrong username. Apologies for the confusion. Face it: you went into PR because you wanted to be a superstar.

The Interview Brief: A Bad Pitch How-To

Bad Pitch Blog

The pitch worked. The interview’s scheduled. Now the real work begins. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations.

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Don't Get Cute With Naming

Bad Pitch Blog

By Guest Blogger Susan E. Jacobsen I recently came across a blog with relatively decent content, but with just the oddest of names -- Outhouse General Counsel. I had a hard time taking what the blogger wrote seriously because I kept getting caught up in the blog/company name.

Fast Five Links: Me Write Pretty One Day

Bad Pitch Blog

Here are some quick links to help you with your pitching efforts -- they all focus on writing. Don’t read into that though. 1) One Word One One word, sixty seconds. It’s a great creative exercise to keep your writing chops honed and your brain thinking.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Jumping Off the Branding Bandwagon

Bad Pitch Blog

During the past decade everyone seemed to be—or pretended to be—in the business of branding. The majority of ad agencies, PR firms, Hollywood agents, management consultants, and even many focus group participants, jumped on the got-to-brand bandwagon with glee and abandon.

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