Bad Pitch Blog

AUGUST 24, 2009

'The pitch worked. The interview’s scheduled. Now the real work begins. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Instead of more this drama, we’ll help you create an interview brief so you, and your source, can steer clear of a bad interview. The 411 and Then Some The goal of the document is to prepare your source for the interview and it also keeps you on target during the interview.

Interviews 56

Interviews Pitching How To Report 56

Bad Pitch Blog

AUGUST 19, 2009

'By Guest Blogger Susan E. Jacobsen I recently came across a blog with relatively decent content, but with just the oddest of names -- Outhouse General Counsel. I had a hard time taking what the blogger wrote seriously because I kept getting caught up in the blog/company name. It struck me as odd and I couldn’t help but shake my head. It was a play on words and while he explained his ( il )logic for the name, it really would not jive with anyone outside of the industry he was targeting.

Wikipedia 48

Wikipedia Twitter Corporate Company 48

Bad Pitch Blog

AUGUST 27, 2009

'Here are some quick links to help you with your pitching efforts -- they all focus on writing. Don’t read into that though. 1) One Word One Word.com One word, sixty seconds. It’s a great creative exercise to keep your writing chops honed and your brain thinking. 2) Acronym Finder Acronym Finder.com Acronyms are inside baseball and ultimately make your writing harder to read.

Writing 47

Writing Engineering Exercises Twitter 47

Bad Pitch Blog

AUGUST 13, 2009

'During the past decade everyone seemed to be—or pretended to be—in the business of branding. The majority of ad agencies, PR firms, Hollywood agents, management consultants, and even many focus group participants, jumped on the got-to-brand bandwagon with glee and abandon. Every purveyor of fine branding boasts a proprietorship over unique methodologies, outstanding insights, and uber-talented staff that will transform a product or service into something they can dub larger than life.

Brand 46

Brand Branding Engineering Groups 46

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Bad Pitch Blog

AUGUST 19, 2009

'We’d be remiss if we didn’t do one FINAL thank you for the response we’ve gotten from the Bad Pitch Blog Night School (During the Day). We’re most gracious for all of the feedback from the attendees. The feedback and questions are already influencing future content. Some of you also asked about a 201 follow-up course. Drop us a line with topics you want to learn more about.

Pitching 40

Pitching Web Course Blogging 40