Sun.Jun 16, 2019

The psychology of color—how it can boost your website conversions

Agility PR Solutions

“Feeling blue,” “caught red-handed,” “black sheep,” “white lie”—the list goes on. Color plays such an integral role in the way we comprehend the world around us that it’s saturated our language and created a never-ending list of idioms.

Trends 150

Letter from Newcastle via New York: content resonance and digital exclusion

Stephen Waddington

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Sarah Hall has rebranded as Sarah Waddington.

Print 78

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Long live direct mail—here’s why it’s still a valuable comms tool

Agility PR Solutions

While many industries focus on popular online platforms such as social media and email to communicate with customers, more traditional channels can still be effective for small businesses looking to stand out, suggests a new survey from The Manifest, a business news and how-to website.

Tools 116

6 steps to staying calm during a PR crisis

Agility PR Solutions

There’s only one way to say this. The numbers are scary. The number of headlines denoting a company crisis has nearly doubled when comparing this decade to last, according to McKinsey & Company.

Crisis 102

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.