Agility PR Solutions

JUNE 16, 2019

“Feeling blue,” “caught red-handed,” “black sheep,” “white lie”—the list goes on. Color plays such an integral role in the way we comprehend the world around us that it’s saturated our language and created a never-ending list of idioms. We use color not only to pinpoint a part of the visible spectrum but also to describe […]. The post The psychology of color—how it can boost your website conversions appeared first on Agility PR Solutions.

Trends 141

Trends Publicity 141

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Sarah Hall has rebranded as Sarah Waddington. We’re looking forward to doing it all again in London with family and friends at the end of the month.

Print 60

Print Storytelling Newspapers Advertising 60

Agility PR Solutions

JUNE 16, 2019

While many industries focus on popular online platforms such as social media and email to communicate with customers, more traditional channels can still be effective for small businesses looking to stand out, suggests a new survey from The Manifest, a business news and how-to website. Twenty-three percent (23 percent) of small businesses use direct mail with […].

Tools 103

Tools Small Business Survey Social Media 103

Agility PR Solutions

JUNE 16, 2019

There’s only one way to say this. The numbers are scary. The number of headlines denoting a company crisis has nearly doubled when comparing this decade to last, according to McKinsey & Company. Those numbers show that in 2015, corporations paid $59 billion in fines, a more than five-fold increase over the $11 billion paid […]. The post 6 steps to staying calm during a PR crisis appeared first on Agility PR Solutions.

Crisis 85

Crisis Corporate Company Analysis 85

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.