Ronn Torossian

JULY 18, 2022

A business should have a plan in place on how to handle engagement with all types of audience. Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall strategy. Figuring out who the business wants to reach with its content is the first step […]. The post Things to Consider before Creating a Target Audience appeared first on.

Strategy 195

Strategy How To Agency 195

Agility PR Solutions

JULY 18, 2022

Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That’s not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right email metrics are and how they should be […]. The post 11 email metrics that matter for your business in 2022 appeared first on Agility PR Solutions.

Marketing 161

Marketing Analysis Publicity 161

HMA Public Relations

JULY 18, 2022

Alex Gallagher of the Scottsdale Progress and The Entertainer! Magazine is the latest #MediaMonday feature! Meet Alex and find out how he got his start in writing, how he ended up at Times Media Group and more.

Meeting 74

Meeting Groups Writing Media 74

Agility PR Solutions

JULY 18, 2022

Public relations can often prove to be one of the most important aspects of running a brand in the modern era. Since maintaining the right PR can often prove challenging, business owners will usually turn to third-party organizations in order to tackle the many tasks involved with keeping a good public image. If you run […]. The post 4 tips for increasing the efficiency of your PR business appeared first on Agility PR Solutions.

Publicity 91

Publicity Brand Branding 91

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

JULY 18, 2022

Experience is a great tool for learning beyond what school can teach. As a professional, you should always be soaking up information and learning new things. No matter what you specialize in, learning new information will help you and your company grow and adapt. One great way to learn valuable information is through experience.

Tools 62

Tools Company 62

Landis PR

JULY 18, 2022

By Staff. Liza during her Chopper 5 days in the 1990s. Can you tell us about your background? I come from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. Around that time, I spent two years moonlighting as an assistant account coordinator at Landis! I eventually started reporting from Chopper 5, and that helicopter was my “office” for many years.

Radio 52

Radio Sports Report Travel 52

Agility PR Solutions

JULY 18, 2022

As the digital landscape becomes more accessible and engaging—and as digital natives themselves—the retail store is quickly losing its luster for Gen Z consumers. Fewer than 36 percent of consumers under 40 prefer to visit stores when interacting with retailers, compared to more than two-thirds of shoppers 57 and older, according to new research from […].

Retail 78

Retail Consumer Trends Publicity 78

PRSay

JULY 18, 2022

July is Global Affairs Month at PRSA. Learn more about the programming here. Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. He grew up in Germany, Belgium and the United States and has worked as a journalist and with various companies including General Motors Europe and Adam Opel AG.

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Local Internal International Crisis 94