Sun.Feb 03, 2019

How the Fyre Festival ignited debate about influencer accountability

Agility PR Solutions

Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017. With an inside and detailed look at what transpired before, during and after the event, the documentaries have inspired people to start talking about the ethical questions around influencer marketing—and whether influencers should be held […].

Ethics 111

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.

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New report examines brands consumers believe possess verified “trust”

Agility PR Solutions

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to the 24th annual Customer Loyalty Engagement Index (CLEI) from brand engagement and customer loyalty research consultancy Brand Keys. Biggest shift in expectations for trust—ever “Trust—an engagement […].

The Surround Strategy

Doctor Spin

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add some “digital marketing” for their re-launch of their most iconic product ever. The problem was just that the launch was less than a week away. I wanted to help them get the word out, but how?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR pulse: Political leaders fail to deliver civility, authenticity and respect

Agility PR Solutions

American voters believe the country’s political leaders are failing to deliver on the civility, authenticity and respect their constituents expect, and want to work together to find common ground, according to a new national survey from the American Center for Political Leadership (ACPL). According to the org’s study, U.S. Voter Sentiment on Civility in Politics, voters […].