Sun.Feb 03, 2019

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How the Fyre Festival ignited debate about influencer accountability

Agility PR Solutions

Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017. With an inside and detailed look at what transpired before, during and after the event, the documentaries have inspired people to start talking about the ethical questions around influencer marketing—and whether influencers should be held […].

Ethics 136
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New report examines brands consumers believe possess verified “trust”

Agility PR Solutions

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to the 24th annual Customer Loyalty Engagement Index (CLEI) from brand engagement and customer loyalty research consultancy Brand Keys. Biggest shift in expectations for trust—ever “Trust—an engagement […].

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PR pulse: Political leaders fail to deliver civility, authenticity and respect

Agility PR Solutions

American voters believe the country’s political leaders are failing to deliver on the civility, authenticity and respect their constituents expect, and want to work together to find common ground, according to a new national survey from the American Center for Political Leadership (ACPL). According to the org’s study, U.S. Voter Sentiment on Civility in Politics, voters […].

Survey 60