Sun.Aug 15, 2021

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Crisis case study: How to turn an employee lawsuit into a brand disaster

Agility PR Solutions

Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of ? sexual harassment and gender discrimination lawsuit inside the company surfaced. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

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Cutting Out Weight Loss Ads

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Have you ever felt self-conscious about your weight? Most people probably have, perhaps because of someone’s casual comment or from comparing their figure to those of their friends. Maybe an ad even contributed to the unease.

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6 tips for building a strong media list to communicate your company’s noteworthy news

Agility PR Solutions

There are some announcements that will just not generate any coverage in tier one media outlets, no matter how much your company might want coverage in those types of media outlets. These types of announcements are called noteworthy news—it is notable but not quite newsworthy. There is a saying in media relations, if you have […]. The post 6 tips for building a strong media list to communicate your company’s noteworthy news appeared first on Agility PR Solutions.

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Website appeal: Consumers engaged by colors the most among visual elements

Agility PR Solutions

Websites are often the gateway the brings customers to your brand, so in additional to featuring the best content and messaging you can, the site’s visual appeal also plays a key role in that engagement. About two-fifths of consumers (39 percent) are attracted to color schemes the most on business websites compared to other visual […]. The post Website appeal: Consumers engaged by colors the most among visual elements appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Creative ‘unconventionals’: How content entrepreneurs are reshaping the creator economy

Agility PR Solutions

Content creators are, of course, professionals who generate a variety of creative content in hopes of earning income or revenue, but what would you call a content creator who builds a business around that concept? Content entrepreneurs differ from content creators because they are building a business rather than simply publishing content—and they are overwhelmingly […].