Sun.Feb 12, 2023

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What Did the NHL Do Right and What Did They Do Wrong With Their Diversity Job Fair?

Ronn Torossian

During the 2023 All Star Festivities held in Fort Lauderdale, the NHL announced that it would be hosting a job fair with the goal of helping job seekers from diverse backgrounds get a job in hockey. In a now-deleted post on LinkedIn, the NHL revealed they were only offering the event, titled ‘Pathway to Hockey […] The post What Did the NHL Do Right and What Did They Do Wrong With Their Diversity Job Fair?

LinkedIn 195
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In the age of AI, it’s critical to put relationships back into public relations

Agility PR Solutions

The word “relationship” is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media. With the proliferation of tech communication tools, it seems many PR pros sacrifice human connections in the interest of what they think is higher productivity.

Publicity 187
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Why So Many Super-Beer Ads?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing If last month was “Dry January,” this year’s alcohol-soaked Super Bowl’s ads might mean calling the current month Febrewery. There always are ample spots for suds during the big game, but the latest contest was especially inundated with companies selling spirits.

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3 in 4 consumers believe AI can have a positive impact on their experience

Agility PR Solutions

How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences? New research from CX software firm Redpoint Global reveals that while many consumers (45 percent) lack an understanding of how these technologies are being implemented, the majority of consumers (73 percent) believe there is potential for impact on […] The post 3 in 4 consumers believe AI can have a positive impact on their experience appeared first on Agility PR Sol

Consumer 167
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Follow Trends or Stay True to Your Brand?

5W PR

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This growth isn’t showing any signs of slowing down or stopping. One of the biggest reasons behind the growth is the increase in digitization all over the world. That situation was exacerbated by the global pandemic.

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Follow Trends or Stay True to Your Brand?

5W PR

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This growth isn’t showing any signs of slowing down or stopping. One of the biggest reasons behind the growth is the increase in digitization all over the world. That situation was exacerbated by the global pandemic.

Trends 78
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Customer experience is the next battlefield: New study reveals CX future for companies large and small

Agility PR Solutions

With the customer experience emerging as such a huge differentiator in the post-pandemic business environment, brands and marketers are looking for every CX advantage they can find. A new research study from CX collective Experience Dynamic attempts to crack the CX code and offers encouraging news and critical information to organizations large and small.

Study 78
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Congratulations! But it's not “Congratulations” at all.

Maxim Behar

For the last ten years every holiday is the same - our e-mails are being filled with bland cards with boring pictures on them, that say nothing. We delete them immediately without even looking at them. I have no idea how it's possible that those who send them don't realiюe that this is not the way for a proper greeting. It is an insult. A big one! We could say just "Congratulations" and nothing more in the email but make sure to make it personal, have it written from one person to another, maybe

Writing 83
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Why you should put your links in the comment on social media posts

Axia PR

LinkedIn is a powerful platform to use, especially if you are a business-to-business company. There have been some changes to the professional network platform, along with all the other social networks. Social media platforms want to keep you within their site. As a result, the algorithm will penalize your posts if you post content with links to external sites.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Maxim Behar had a meeting with the Ambassador of Kosovo in Sofia

Maxim Behar

Maxim Behar, Honorary Consul General of the Republic of Seychelles, had a very exciting and interesting meeting with the Ambassador of Kosovo in Sofia - H.E. Delfin Pllana. In a friendly atmosphere, they successfully discussed their visions for future development of both countries, potential plans and projects. As always, the main points were stimulating cultural relations and business growth, combined with shared experience between the two countries.

Meeting 59