Steve Barrett on PR

MARCH 3, 2017

It's time to do something about the dearth of women in senior creative positions in advertising and marketing and the continued production of sexist ads and campaigns by some brands.

Advertising 81

Advertising Advertising Creativity Brand 81

Norton's Notes

MARCH 3, 2017

As social media continues to grow and become increasingly critical to our day to day lives, the number of niche platforms available for us to express our likes, dislikes, hopes and dreams is at an all-time high. No matter what you need to talk about – be it a new TV programme or a new girlfriend/boyfriend – there is always an app to help you get chatting and connecting.

Social Media 33

Social Media Media Instagram Conference 33

David PR Group

MARCH 3, 2017

Human error took center stage this week in the world of crisis and reputation management. By now we all know that accounting and consulting firm PwC, the firm hired to tabulate and manage the results of the Academy Awards, gave the wrong envelope to actor Warren Beatty, who was responsible for reading the winner of the Best Picture Oscar. The accountant in charge was distracted during the process (allegedly tweeting) and Beatty and Faye Dunaway read the wrong winner – and then chaos ensued.

Reputation 50

Reputation Mobile Training Conference 50

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. In the increasingly competitive media landscape, data that supplements a trend being covered in the press – or better yet, offers a contrary insight – can result in some serious ink. Gathering timely, press-worthy data can be a great way to generate news between major announcements, but there are some important questions to ask yourself before asking questions of anyone else

Survey 80

Survey Data Google Web 80

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.