eBook Infographics Pitching Writing 
Cision
JANUARY 18, 2018
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful.
Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. 34% said ebooks. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It takes an average of 4 hours to write in 2022.
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PR 20/20
JULY 11, 2017
According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Paid Audiences.
PR 20/20
AUGUST 9, 2016
After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.
Beyond PR
JANUARY 23, 2018
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful.
PRSay
APRIL 19, 2016
To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.
Sword and the Script
DECEMBER 13, 2016
However, you may have to make a business case for it the first couple of times and pitch it as an experiment. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. It’s potential media pitch or link for a roundup article.
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