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Presspage celebrates its 15th anniversary

Presspage

To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools. That’s why we firmly believe in leveraging technology to save time that you can then devote to building personal relationships and working more proactively without wasting time on piecemeal solutions.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Brainstorm how best to implement what you find to support the organization ‘s goals. A monitoring tool can do a lot of the work, but there is still a lot that must be done manually.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

These backlinks are important to digital PR and marketing for two primary reasons. These markets included technology, financial series, higher education and legal services, among others. First, backlinks send referral traffic, so it adds the possible ways your site can be found.